As many people are aware, Apple kicked off Worldwide Developers Conference (WWDC) with a keynote address this morning. Included in this year’s keynote were all the updates to the OS X in the forthcoming OS X 10.7 Lion, iOS 5, and the new iCloud. Much to the dismay (but not surprise) of consumers, there was no mention of a new iPhone.

The updates are plentiful and many weren’t even mentioned in the 2 hour address. To make sifting through the feature set easier, below is an aggregate list of all that was announced today.

Before that, here are some statistics delivered.

• There are 54 million Mac users worldwide.
• PCs lost 1% market share last quarter and Mac grew by 28%.
• Lion comes with 250 new features.
• Mac App Store has surpassed Best Buy and Amazon for software purchases.
• 200 million iOS devices sold.*
• 44+% of the mobile websurfing market.*
• iPad sold 15 million units in from launch to iPad 2. iPad 2 sold 10 million from launch to present.
• 90,000 apps created specifically for iPad.
• 1,500 new API calls in iOS 5.

• OS X 10.7 Lion

1. Multi-touch gesturing builg into the OS to take advantage of laptop trackpads or the Bluetooth ones for the desktop
2. Full screen apps get rid of menu bars and scroll bars (scroll bars present while actively scrolling). Better utilization of desktop space. While apps are in full screen, users can “swipe” between them. Momentum scrolling (similar to iPhone) is in effect.
3. “Mission Control” is a unification of Expose and Spaces allowing for better navigation and creation of spaces.
4. Mac App Store, launched in January, has updates such as in-app purchases.
5. Launchpad, accessed by a swipe, shows all apps on the computer, regardless of location in an iOS style layout.
6. Resume brings users back to the same place in an application that was last left off - such as page in a document, including highlighting, setting, palettes, etc.
7. Autosave protects in those instances where a crash or problem occurs between manual saves. Unlike Microsoft Word auto-recovery, Autosave in Lion creates a new file. Use Autosave menu to revert to last version, manually save upon recovery or turn it off altogether.
8. This paves the way for versioning. It is like OS X’s time Machine for files. Use it to scroll back and forth in time to find different revisions of same file.
9. Air Drop is like the Drop Box for Mac. Peer to peer file sharing. Drop a file into Air Drop to share with other users who will be prompted to accept.
10. Mail is totally redesigned with conversation view and a left hand email list, much like iPad in landscape orientation.
11. Lots of other small features such as a Windows Migration Assistant.
12. No more CDs. Lion is available for purchase through the Mac App Store for $29 and will be installable on all personally owned Macs for that price. Also, no reboot required, which is the first for an OS upgrade.

• iOS 5

1. Notifications totally revamped. No more popups mid-screen. Now, there is a small notification at the top a la Android that does not interrupt activity.
2. Newsstands gives users the ability to manage and read subscriptions to magazines and newspapers in one aggregate location. It will automatically update with new issues.
3. Total Twitter integration with single sign-on and use of camera, photos and other apps.
4. Safari has been given a full screen Safari reader, read it later option to mark pages and tabbed browsing. The tabs are the one interesting part of this.
5. Reminders are a native to-do list. Included is a feature to set reminders by time or location. Notifications given when GPS notes the user in a certain location. Husbands be warned… you can no longer forget to pick up the milk.
6. Camera received updates. It is available from the lock screen giving instant access. Users can take photos without inputting a passcode (if enabled on phone), but must input passcode to reach previously taken photos. Volume up button functions as a shutter button now. Holding a tap on a part of the photo exposes for that area. Photo editing has been included with items such as crop, rotate, red-eye reduction or a one-click enhancement.
7. Mail support rich-text formatting, indentation control, flagging and searching contents of a message now.
8. Slide both thumbs up on the keyboard to split it, giving half to each side. This makes it easier to type with just the thumbs - unless you have unusually long thumbs that can reach the middle of the iPad.
9. No more PC needed. New phones will be activated over the air (OTA). Also, iOS updates will be pushed OTA as well. All delta updates, which means only the changes come down, saving on data usage for those on non-unlimited plans.
10. Game Center now has friend and game recommendations, making it more social.
11. New messaging service gives delivery receipts, read receipts, and real-time typing notifications. BlackBerry Messenger beware. Also, messages can be delivered to iPad or iPod Touch using Apple identity (no phone number needed).
12. WiFi syncing with iTunes.
13. Flick between apps with a gesture.
14. iOS 5 due out this fall.

• iCloud

1. Sync photos, etc across all devices instantaneously.
2. Previously branded as MobileMe for $99, iCloud is a new service that will be free.
3. Once an app is purchased, it can be synched and downloaded to all devices. New devices will be propagated with all apps and settings using iCloud.
4. Music, books, photos, videos will be backed up to the cloud as well.
5. iCloud APIs will be made available, allowing third-party developeres to make use of this in other apps.
6. Photostream uses iCloud to showcase photos on other devices, including AppleTV.
7. To prevent data consumption, the last 1,000 photos will be displayed.
8. There are 3 ways to get non-purchased/ripped music from iTunes onto devices using iCloud. First is by synching new devices over wire or WiFi. Second is to repurchase all songs via iTunes. Last, for $25 per year iTunes Match will look at all songs on a computer (not bought via iTunes), find them in the iTunes library and attribute them to the users’s account.

Those are all the big things announced today. Stay tuned as iOS 5 filters out to developers and more features are found. Many people are disappointed with the lack of a hardware update and found this years keynote to be lackluster, at best. There were no bombshells and most that was announced was expected in some form. However, these updates are incredibly useful. Some are much needed. Others are unprecedented but fun and exciting.

The next iPhone is on the way. It is just a question of when. Without an announcement today, do not expect it in 2011. Enjoy all the new updates and features until then.

Google Voice is a great service… if only there was an app for that. They tried that and it got denied. Then they were told it would get approved and they basically said, “that’s ok, we’ll keep out mobile web version.” With that space being empty, we see a brand new company step in with an app called Line 2. The company is called Toktumi - pretty clever, huh?

First off, it’s $1. You get a phone number (another phone number). Now you’re in the app and at a WiFi hotspot and make a call. It uses the Internet and now AT&T’s cell towers so you don’t use minutes. Want to make calls over the 3G data network? Go for it. Wherever 3G is supported and fast enough, you can make a Voice Over IP (VOIP) call with this app also - again, no minutes used.

When you enter the app you have a dialer so you can type in any number you want or you can pull from your address book. Once in a call you can mute, speaker, hold, transfer or even conference a call. The screen looks identical to the in call screen on the native iPhone phone application.

Calls will come in at the number you chose (which can also be an toll free number if you want). As we know the iPhone doesn’t multitask so you can’t run this app in the background. Does that mean you have to keep this app open constantly in case a call comes in? Absolutely not! If you’re in the app, it rings within the app. If you’re not in the app, it forwards to your actual number and your phone rings (that one uses minutes of course).

You can have Do Not Disturb hours so after midnight that number won’t ring if your business is closed, for example. Have you ever wanted an automated attendant to route calls to mailboxes for you? Line2 will do that as well.

iPod Touch users don’t fret, get a mic and this will work for you too. Whichever device you’re using, this isn’t exactly free. After your 30-day trial is up, it’s $15 per month. But if you’re using WiFi more often, you may be able to lower your minute plan and save yourself the $15/month. In that case, for the same price as before, you have 2 lines and all the extra trimmings. Plus you get the added ability of knowing that you won’t drop a call because if you’re in a WiFi hotspot, you’re covered.

Other features include 2-5 cents per minute international calling to most countries, free calls from overseas to home, the ability to flip from 3G to WiFi as soon as you enter a hotspot, 16-bit high quality mode for calls between Line2 subscribers, 

What is is missing? Tones on the keypad, dialing favorites, ringtone customization and you cannot send or receive text messages from that number. Toktumi claims most of this will be fixed soon.

If you use Skype or TruPhone and a regular call comes in, your VOIP call with them is immediately disconnected. With Line2, it prompts you to disconnect or ignore that incoming call.

This may not end up as the be all, end all for VOIP but it’s a step in the right direction. And once more of these show up at these prices (or cheaper), cell carriers are going to be forced to look into their pricing plans.

I don’t have an iPad to review, nor am I getting one. I was tempted, I’ll admit. There are times where I still am to be honest. I just don’t want the WiFi only version and by the time I get my hands on the more expensive 3G version, the hype will have died down some and the impulse will be over.

I may be a unique case though. It has been one week since the device went on sale for pre-orders and so far anxious consumers have ordered hundreds of thousands. The current estimate is that 120,000 were sold on day one with an average of 30,000 every day since.

These numbers put them on track to sell more iPads in the first three months than they did iPhones in the same timeframe!

Apple is working feverishly to finish deals for content providing from newspapers, magazines, and textbooks; as well as working on dropping the price of television shows from networks.

I may be the only one that is not walking around with one of these the day it actually arrives but it doesn’t fit use case in its current incarnation. This device has been controversial since the keynote speech on January 27th where Apple announced the validity of the rumors and showed us the iPad. Since then it’s been panned as being a giant iPod touch and nothing more. An iPhone without the phone.

A quarter of a million people see value in this device as evidenced by only one week of sales. I may be wrong in my assessment of its capabilities but at $729 for the most practical model for me… I’ll take my chances.

As this was being written, news came in that Apple is now accepting applications for iPad. That puts the existing 140,000 iPhone apps on the iPad as well as brand new apps written just for the device.

Love them or hate them, Apple has done it again. They have created a feeding frenzy around one of their products and consumers can’t get enough. Good products and great marketing make this company successful. I kind of makes me want an iPad.

The biggest news over the last couple of days has not been the advancement of new technology or the proliferation of new social media. It has not been a new product or must have gadget. It has been the removal of something. Apple began to quietly remove and apps with “objectionable content.” It all began with an app called - Wobble iBoobs and grew from there. At last check the count was over 5,000 apps removed but not from all sexy app developers. While smaller companies and developers like those responsible for Wobbly iBoobs see their app magically erased from the store; Sports Illustrated and even Playboy remain in the store. The reasoning for this is, “The difference is this is a well-known company with previously published material available broadly in a well-accepted format,” as told to us by Phil Schiller, Apple’s head of worldwide product marketing.

What started this? Apple was getting an increasing number of complaints from women who found the contest offensive and objectionable as well as parents concerned about what their children might be seeing. What was failed to be mentioned here was that every app with questionable material has a warning that it should only be downloaded by someone 17 years of age or older. Anyone under that age that still downloads has violated Apple’s terms of service so there should be no children downloading. Any child young enough to be maladjusted from an app like that shouldn’t have an iPhone or at least not without parental supervision. Women offended by these apps should simple make a choice not to download them. I don’t have a single app like that on my phone but I believe in the freedom of other people to have them if they so choose.

The end result is that the Apple brand is as squeaky clean and G-Rated as Mickey Mouse and they want to keep it that way, even if that means continue to censor the apps the way China censors its Internet usage and pulling these Gestapo-like tactics of sweeping through the app store and eradicating all apps Schiller deems unfit. This is reminiscent of Apple’s decision to deny Google Voice.

Their management over the hardware and software with an app approval process is brilliant in terms of moderating memory usage and keeping the device stable. However the dictatorship of content goes beyond ensuring developers keep clean code and is getting into a realm of censorship. They are not the MPAA, FCC, etc and should put the onus on the user or the parent to choose what is sensible for them. If a parent doesn’t watch their child, the app gets removed and all the legitimate adults lose out. That is like saying that HBO will take off late night racy shows because children are waking up and turning on the TV.

Bottom line - Police the behavior of your children and yourselves so the company doesn’t have to. Apple; stop being overly sensitive and allow creativity and innovation to flourish in your closed-platform or people will leave for open source projects that will allow it.