Fling joysticks for iPad
- South by Southwest is happening
- The Thank You Economy book came out
- iPad 2 released and apps are on sale
Rumors of both a smaller and larger iPhone abound and they don’t make any sense. Also, everyone talks about 7” tablets and why Apple needs one - this also makes no sense.
As most of the world has already heard, Apple held a keynote for iPad 2 this morning. First things first, a very unexpected event happened within the first minute. Steve Jobs, who has suffered from some pretty sever illnesses over the past few years and who was on a medical leave of absence over the last month, arrived on stage. He looked thin, he was low on energy compared to usual, but he looked good. He was excited. He was stable. He was there. As for the iPad 2, even as an Apple lover, I went into today skeptical. After a year with the previous iPad I still love it but what could it do more of? What could be better that it’s worth buying the new one? You would think I would know better by now. Here is the rundown on why this device is amazing: Those are the biggest new features. iOS 4.3 will be available on March 11 on the new iPad and for iPhone. There is no pre-ordering this time. You can order on March 11 and have it shipped to your door or pick it up from an Apple retail store at 5pm that day. There are no times yet on shipping or delivery. Other new features include iPad versions of iMovie and Garage Band. Overall, this is a huge jump in quality and performance and feature set. Given the multitude of models over both carriers and the new features, it’s safe to say that these devices will be everywhere shortly after the release date. For the record, as of the keynote this morning, 15 million iPads have been shipped (version 1) and there are 65,000 iPad apps on the app store. Apple scores again. Thank you Mr. Jobs and it was good to see you.
I meant to have this out before the new year hit, but alas, the hectic schedule of the holiday season got the better of me.
The proliferation of smart phones has created a new business model in the world of technology. That business model is the app store. This idea was pioneered by Apple and the iPhone and had been adopted by the Android community. Apple has incorporated this into the iPad as well. Even the update from OS X 10.5 Leopard to OS X 10.6 Snow Leopard incurred a $30 fee, which is well below the price of any operating system upgrade ever before. The Android community has a Google Marketplace and individual carriers and phone manufacturers have their own repositories as well, such as Verizon’s or Motorola’s stores. Yesterday, Apple made another unprecedented move by incorporating an app store into the desktop. The update to their Snow Leopard operating system from 10.6.5 to 10.6.6 brought the inclusion of this new feature. Now, users can download full scale desktop applications and pay for them using their iTunes credentials and payment information without the need for physical media. The overhead is lower which brings prices down. One such example is Apple’s photo editing application, Aperture, which retails for $199 and is now on sale in the app store for $80. Developers have learned a quick lesson that by dropping the price you will more than make up for it in sales volume. People will, for example, by 10 apps at 99 cents, but rarely buy 1 app at $10. And the logical deployment of applications via the cloud means that developers can afford to charges this prices and keep profits and profit margins up. The update to the operating system is, of course, free. When completed you will notice a new icon in your dock that is the app store. When entering, apps are broken up by free apps, paid apps, popular apps and more. You can browse by genre or search for something specifically. This is a bold move for Apple but will likely be very popular. If the success of app stores for smart phones and tablets is any indication, it is almost a sure bet that this model will be copied on other desktop platforms before long as well.